Briefs

Ideas come to over come needs. If you distinguish a need then you have a problem. When you analyze a problem and clarify it, from different sides to achieve a clear problem, then you have a brief. Ideas are proposals belong to the brief. A clear brief provides a direct path to the best answers. When you can not make great ideas go directly to the problem and interchange it to a clear brief. Sometimes it needs investigation and research. Without correct and accurate information about the problem, you may not make wow solutions.