Creativity occurs when people put something from their own mind to make an answer for a temporary problem. If designer don’t know him/her self, then he/she has nothing to make the great answer. Designs will be copies and non original issues.
Great designers are who knowing their selves in the way they can distinguish their unique assemblies. They can use this unique and very different “my self” to make new ideas. This unique and very new “my self” makes very different ideas we name them “WoW Solution”s. When other designers use this “WoW Solution”s in their designs, then the original design goes to be a classic one.
The value of a classic design comes directly out of a designer’s “my self”. Great designers are who are finding this “my self” instead of rich customers.
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