Answer

Influence on the problem clears the best answer. It means when your information is complete then you have the wow solution.
Complete information is equal to understanding the most limited boundaries. In this situation, designer knows all the wrong ways. Referencing in free design has two main duties:
1- Showing the wrong ways to find wow solutions.
2- Shaping wow solutions to make a very new answer.
Knowing the wrong ways more than being a limit, is an opportunity to preventing time waste in design process.