Risky Decision

When you design far from these references, you are making a risky decision. This risk has two different sides:
- In one side you may loose the opportunity of making an acceptable design. People may find your design something unfamiliar. Then nobody will pay for it. Your design will be forgotten soon.
- In the other hand you may make something so much unfamiliar. Such differences may wonder people. If your audiences wonder about your concept then they look for their needs and requests. If there would be a good answer, they will pay and it makes you a success.
Good designers pay a deep attention to references. Great designers are as brave to have both sides. When they distinguish a chance in making a wonder, they may not miss the opportunity.